Mar 9, 2020
Jarrod Dicker makes his second appearance on The Blueprint podcast to discuss the latest developments within The Washington Post's commercial group. The conversation includes a good look at the technical setup behind Zeus — one of the operating systems leading the way forward in the new publisher software category,...
Jan 30, 2020
This episode focuses on answering the question of "are the ads working"? It features one of NYC's strongest thinkers on that question: Noah Brier. Noah is a software and marketing entrepreneur who most recently built Percolate and is now just starting to build a new company called Variance. This episode features...
Jan 30, 2020
Two industry veterans whose careers have spanned across organizations like The Washington Post, Hearst Newspapers, G/O Media, Po.et (blockchain), IAC and The Daily Beast, Rebel Mouse, Time Inc., and The Huffington Post come on The Blueprint to discuss key monetization strategies for digital publishers. Topics discussed...
Jan 30, 2020
Number 1 metric for publishers and advertisers today? Viewability. Keith Candiotti is an industry veteran with a sterling reputation within the ad ops space. During this episode we learn about Keith's unique path into ad ops (he used to drive an 18-wheeler!) and how his company, Optimera, didn't create just another...
Jan 30, 2020