The Blueprint by Hashtag Labs

Noah Brier, Co-founder of Variance on the Effectiveness of Advertising

Jan 30, 2020

This episode focuses on answering the question of "are the ads working"? It features one of NYC's strongest thinkers on that question: Noah Brier. Noah is a software and marketing entrepreneur who most recently built Percolate and is now just starting to build a new company called Variance. This episode features...

Jarrod Dicker and Ryan Brown on Monetization Strategies for Publishers

Jan 30, 2020

Two industry veterans whose careers have spanned across organizations like The Washington Post, Hearst Newspapers, G/O Media, Po.et (blockchain), IAC and The Daily Beast, Rebel Mouse, Time Inc., and The Huffington Post come on The Blueprint to discuss key monetization strategies for digital publishers. Topics discussed...

Keith Candiotti, Founder & CEO of Optimera on Viewability

Jan 30, 2020

Number 1 metric for publishers and advertisers today? Viewability. Keith Candiotti is an industry veteran with a sterling reputation within the ad ops space. During this episode we learn about Keith's unique path into ad ops (he used to drive an 18-wheeler!) and how his company, Optimera, didn't create just another...

Louis-David Magnin, CEO & Co-founder of Confiant on Digital Ad Quality

Jan 30, 2020

Consumers of digital content have long been plagued by the "bad ad" — bad ad being a placeholder for many ills caused by less than ideal actors within the digital media space. Bad ads include, but are not limited to, things like: ad creatives with huge file sizes and the ever-dreaded mobile redirect (an ad that...

Paul Ford, CEO of Postlight on the CMS

Jan 23, 2020

Paul Ford has been blogging since the 90s — he is an industry guy beloved by both the editorial and business sides of publishing. He's as authentic as they come. Paul's company, Postlight, is a development and product shop in NYC that often produces enterprise-grade CMS for some of the biggest clients in the world. In...