Jan 30, 2020
Consumers of digital content have long been plagued by the
"bad ad" — bad ad being a placeholder for many ills caused by less
than ideal actors within the digital media space. Bad ads include,
but are not limited to, things like: ad creatives with huge file
sizes and the ever-dreaded mobile redirect (an ad that hi-jacks
your browser and forcibly redirects you to a landing page). Enter
Louis-David and Confiant: Confiant is a leader is in figuring out
where the bad ads are coming from and helping publishers (and
potentially exchanges and SSPs) to block them so that readers don't
have to put up with challenged reading and viewing experiences.
This is a fascinating conversation on why this is happening, some
great bad ad actor anecdotes and various other points related to ad
quality online today.